Bralee Laodumrongkul, also known as Prim, is a Thai designer based in Bangkok. She is a graduand from BA Design at Goldsmiths, University of London (First-Class Honours), where her practice explores materiality, sensory design, memory, and emotion. Guided by the five senses, her work is particularly drawn to the fragility and impermanence of materials, as well as the intimate relationships that form between objects and people. Through these explorations, she investigates how materials can evoke feeling, connection, and remembrance.
Prim’s practice is exploratory and intuitive, allowing projects to evolve organically through experimentation with objects, processes, and materials. Her work often creates quiet yet aesthetically resonant moments that encourage reflection and emotional engagement. Outside of design, she collects silver jewellery, trinkets, metal objects, and vintage photo booth photographs. Her favourite muse is her dog, Salmon, whose presence reminds her to cherish small gestures, fleeting pauses, and the simple joys of everyday life.
Email: braleelaodumrongkul@gmail.com
IG: bralee.archive